Goal: Setting up a social listening campaign that will identify, categorize and operationalize the way your company deals with social mentions in the most effective way.
Ideal Outcome: You will be able to know what people are saying about your brand on social media and act accordingly.
Prerequisites or requirements: N/A
Why this is important: Setting up a social listening campaign will help you offer better customer support, as well as make more informed business decisions, based on what clients, potential clients, and people in your industry are saying about your company.
Where this is done: In Google Alerts or Hootsuite, depending on the financial resources you are ready to invest in this.
When this is done: The sooner, the better.
Who does this: You, your Social Media Manager or your Virtual Assistant.