Perform an On-Page optimization audit on an existing page

July 29, 2021

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Thomas Lee - Jvzoo Seller

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Goal: To execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first.

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Ideal Outcome: The end-user receives a comprehensive audit that lets them know the state of a specific webpage is in, along with specific action steps on what to do next.

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Why this is important: In order to fully optimize a web page for more organic traffic from search engines.

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Where this is done: In your browser, Google docs, Google sheets, along with a handful of additional 3rd party tools.

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When this is done: Anytime you need to audit a webpage to increase organic traffic.

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Who does this: The person responsible for SEO, or client relationships, at your company. A freelancer or VA.

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𝤿Environment Setup

Get access to and download the tools you’ll need for the audit.

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1.Download or get access to the tools you’ll need to perform the audit

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𝤿Learn How This SOP Works

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This audit assumes that you already know your keyword target and that the page should be optimized for.

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For the example in this SOP, the primary keyword is “create an online course”.

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1.For all of the questions below, you will need to record your answer in the SEO Audit Worksheet:
a.Make a copy of the spreadsheet by going to “File → Make a copy”.

b.Fill out the information at the top of the spreadsheet

c.This SOP includes a number of questions. For each of those questions, there is a matching row with the same question in the spreadsheet. You will need to go through each question and select the right item from the “Score” column.
i.If the answer to the question is “Yes”, then select the answer “Passed” from the “Score” column

ii.If the answer to the question is “No”, then select the answer “Needs work” from the “Score” column

iii.If, for some reason, the question does not apply to the page being audited, select the answer “N/A” from the “Score” column

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2.Each question in this SOP includes a detailed description of how to test and answer.

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3.The audit will be complete when all the questions in the spreadsheet are answered.

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𝤿On-Page Optimization Audit

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Check the page URL

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Important: If the URL being audited is the root domain (like the homepage), then this does not apply. You can skip these question and write down N/A in the spreadsheet.

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1.Is the primary keyword in the URL?
a.Look at the URL and check if the primary keyword is included (this does not include keywords in the domain name)
This is an example of a page that includes the primary keyword in the URL

This is an example of a page that does not include the primary keyword in the URL

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2.Is the URL short and user-friendly (human readable)?
b.Look at the URL and check if it’s short (under 6-7 words) and easy to read and understand
This is an example of a short and user-friendly URL. A good rule of thumb for this is to ask yourself “would I be able to remember this 5 minutes from now?

This is an example of a long and user-unfriendly URL

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3.Is the URL located in a subfolder and not subdomain?
c.Look at the URL and check if it’s a subdomain or not
These are examples of URLs that are not in subdomains

This is an example of a URL that is using a subdomain

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4.Does the URL use hyphens and not underscores?
d.Look at the URL and check if it uses hyphens instead of underscores
This is an example of a URL that uses hyphens

This is an example of a URL that uses underscores

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Check on-page elements

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To test on-page elements we will use a free tool called SEO SiteCheckup. Open SEO SiteCheckup and input your URL.

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5.Is the page title optimized?
e.Look for the “Meta Title” result and check for both length and keyword
Check that the title is under 70 characters

Check that the primary keyword is included in the title

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6.Is the meta description optimized?
f.Look for the “Meta Description” result and check for both length and keyword
Check that the meta description is under 160 characters

Check that the primary keyword is included in the meta description

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7.Is the H1 tag optimized?
g.Look for the “<h1> Heading Status” result and check for both number of H1 tags and keyword
Check that there is only ONE H1 tag in the page

Check that the primary keyword is included in the H1 tag

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8.Are the images optimized?
h.Look for the “Image Alt Test” result and check that all the images have ALT tags

i.Look for the “Page Objects” result and click on the “Images” icon to check the image filenames

Check that all the images have descriptive and user-friendly filenames. A good rule of thumb is to ask yourself “can I guess what this image is if I just read the filename?
This is an example of a user-friendly filename

This is an example of a user-unfriendly filename

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Check keywords in the body copy

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9.Is the primary keyword mentioned at least 2-3 times in the page?
j.Open the page in your browser and hit command+F in your keyboard if you’re using a Mac, or control+F if you’re using a Windows computer. This will open the browser’s “find” search box.

k.Type in the primary keyword and check that it’s included at least 2 or 3 times.

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10.Is the page not over-optimized?
l.Follow the same process described in the previous step. The primary keyword should not be included more than 8-9 times.

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11.Does the page include Latent Semantic Index keywords?
m.Open LSIGraph and input the primary keyword

n.Look for the 2-3 keywords that are most relevant to the topic of the page

o.Use the “find” search box in your browser to check if the page includes those keywords

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Check links on the page

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12.Is the page free of broken links?
p.Use the Check my links Chrome extension to check for broken links. To do that, click on the extension and wait for the queue to reach zero.

q.If the “Invalid links” indicator shows a value of zero, then there are no broken links in the page.

r.If there are broken links in the page, the “Invalid links” indicator will show the number of broken links.

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[Audit continues below]

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Thomas Lee


Dear All!

My name is Thomas Lee, 30 years old. I come from Fredericton, Canada. i had worked on the internet marketing & affilliate marketing for 12 years. That is a long time for a SME business like me. I fail a lot and learn from experience to share you. Speed Comment is the biggest product I've ever made. i had planned and completed it in 5 years. When you buy it, it mean you had help me to make my dream become true.

Thank you so much all of you.

Thomas Lee

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