Goal: Analyzing your and your competitors’ social media profiles, strategies, and performance.
Ideal Outcome: You will gain a better understanding of what’s working on your social media profiles, as well as what they are not so great at. Further on, you will gain the same understanding when it comes to your competitors’ social media pages as well – and this will help you improve your own presence on the social networks.
Pre-requisites or requirements: At least one social media account (Twitter, Facebook, Instagram, etc.), with at least one month of activity on them.
Why this is important: Social media is a crucial aspect of your digital marketing strategy, and running an in-depth audit is essential if you want to make the most out of your social media presence.
Where this is done: In your web browser, on different social media profiles, on Buzzsumo and in a spreadsheet.
When this is done: Before you start designing your social media strategy.
Who does this: You, your social media manager, or a digital marketing agency you have hired.