Goal: Finding high-volume keywords that are easy to target (i.e. there aren’t many other websites that target them too) and which suit your website’s niche, grouping them according to search intent and demand, as well as creating an incipient sitemap based on the aforementioned keyword groups.
Ideal Outcome: Creating a comprehensive keyword strategy your SEO specialist(s) and content marketer(s) will be able to use in the months to come.
Pre-requisites or requirements: N/A
Why this is important: Although definitely not the only element that ensures excellent Search Engine Optimization, keyword research is by far the most important SEO task. A great keyword strategy can give you a competitive advantage against large players in the market, determine what to work on next, who to hire, and how much to invest. You can use your keyword strategy to inform the structure of your site and even define your content marketing calendar.
Where this is done: In your browser, in a keyword research tool, as well as in a spreadsheet that will help you organize all the keywords you find.
When this is done:
Who does this: The SEO Specialist or a V/A you’ve trained to do help you with keyword research and mapping – but if you haven’t hired either one (or an agency to handle your digital marketing), you’re on your own 🙂